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1967 Isuzu Florian & Isuzu range brochure - Japan 
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Joined: Thu Sep 11, 2008 9:15 am
Posts: 1991
Car(s): 1965 Wasp, 1966 Bellett, 1967 Bellett, 1969 Florian, 1973 Bellett GTR, 1976 Buick Opel by Isuzu, 1978 Gemini van
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Hi people,

I've been a bit slack about putting brochures up and recently have concentrated on Bellett-era Florians.

And today is no different! This brochure features an early-model Florian on the front of the brochure and it takes pride of place inside, then the brochure moves into the entire range, both passenger and commercial. There are some great shots of the 1960's trucks, plus an awesome photo of a Florian, a PR91 Bellett GT, the square-headlight Bellett range (unsure if any of them are Bellett B's - the tails aren't visible), however the freakiest thing is the Subaru 1000 parked proudly in the middle of them.

It WAS a mystery, however Bellett.net user Isuzu117 gave us an interpretation of the text on that page, which explains a dealer-based tie-in between the two marques.

First up the cover, with the original Isuzu Florian lurking in the grass on a misty morning, the headlights cutting a swathe of light through the wilderness. Anyone who's driven a Florian will appreciate just how far their headlights will penetrate, which can be up to 30cm on a clear day with no mist.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 01.jpg
1967 Isuzu Florian and Isuzu range brochure - 01.jpg [ 59.64 KiB | Viewed 23941 times ]


Pages 2 and 3 show a double page of the early model Florian, resplendent in full, reflective-chromey wheel covers (rather than the later brushed stainless look) and white walls. Inset are a couple of pics of the Florian doing its thing in the real world.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 02-03.jpg
1967 Isuzu Florian and Isuzu range brochure - 02-03.jpg [ 94.41 KiB | Viewed 23945 times ]


Pages 4 and 5 show another double spread, this time with a full-width illustration of the oblongified Florian dashboard, which served basically unchanged through the first and second generation, then our white Florian lurking again, plus photos of the seating options; bucket and bench.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 04-05.jpg
1967 Isuzu Florian and Isuzu range brochure - 04-05.jpg [ 102.63 KiB | Viewed 24043 times ]


Page 6 shows a square-headlighted Bellett deluxe. Although hard to determine, the rear bootline from this angle appears too tapered to be the square-arsed Bellett B model, despite the B-headlights. It seemed Isuzu started putting these lights on all models as well as the original dual headlight arrangements, and if anybody knows why, that would be great.

Further down the page is a grainy B&W shot of a PR90 race car.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 06.jpg
1967 Isuzu Florian and Isuzu range brochure - 06.jpg [ 83.57 KiB | Viewed 23942 times ]


The next page includes the first of two different lots of side-on diagrams. This includes some vehicles of interest including the PR91G Isuzu Bellett GT Fastback, the regular Bellett sedans as well as two diagrams of the PR40 and PRD30 Isuzu Bellett B in both petrol and diesel respectively, as well as the KR10V Bellett Express. Whew there some rare stuff there!

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 07.jpg
1967 Isuzu Florian and Isuzu range brochure - 07.jpg [ 96.03 KiB | Viewed 23936 times ]


Pages 8 and 9 are the last of the double-spreads, and this one includes the aforementioned Subaru 1000, the bug-eyed sedan sitting proudly amongst both square and round-headlighted Belletts, a PR91 Bellett GT and an Isuzu Florian in the foreground.

Bellett.net user Isuzu117 was awesome enough to interpret the text on this page (see below), which reveals the mystery of why the Subaru is amongst the Isuzus. Translation is as follows:

"This mark is a symbol of the strength of Isuzu Motors and Fuji Heavy Industries. You can buy a Bellett or a Subaru 1000 at dealers who display this mark. You can also have your Bellett or Subaru 1000 serviced at garages which display this mark. The red circle symbolises leadership in Japanese motorisation. The blue outline symbolises the strength of friendship and co-operation between Isuzu Motors and Fuji Heavy Industries."

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 08-09.jpg
1967 Isuzu Florian and Isuzu range brochure - 08-09.jpg [ 81.93 KiB | Viewed 23932 times ]


The rest of the brochure is dedicated to Isuzu's commercial vehicles. Pages 10 and 11 show the light duty Isuzu Lite Elf. The hubcaps would be familiar to Isuzu Wasp or Chevrolet LUV or Isuzu KB owners, as would the ribbing of the factory tray.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 10.jpg
1967 Isuzu Florian and Isuzu range brochure - 10.jpg [ 70.05 KiB | Viewed 23931 times ]


Attachment:
1967 Isuzu Florian and Isuzu range brochure - 11.jpg
1967 Isuzu Florian and Isuzu range brochure - 11.jpg [ 79.97 KiB | Viewed 23928 times ]


Page 12 features the ultra-bizarre Isuzu Unicab. The chassis of an Isuzu Wasp under a utilitarian Jeep-style body. The white Unicab with the canopy is the KR85 1500cc 8-seater version, with two seats up front and Toyota Landcruiser Trooper-style sideways seating for six (allegedly) in the rear. The yellow item is more of a civilian version, the KR80 with only 1300cc's and a single, forward-facing rear bench for two in addition to the two front seats.

The sun appears in other Unicab-related publications also...

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 12.jpg
1967 Isuzu Florian and Isuzu range brochure - 12.jpg [ 92.45 KiB | Viewed 23928 times ]


Page 13 brings us back to the earl of heavier-duty vehicles, including the suicide-doored Isuzu Elf. The large green TY-series truck is unusual not only in colour, but also in the use of small, foot-level windows not unlike a helicopter!

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 13.jpg
1967 Isuzu Florian and Isuzu range brochure - 13.jpg [ 92.63 KiB | Viewed 23922 times ]


Page 14 goes back into the sideways diagrams for the commercial vehicles, including the Unicab and the Wasp, as well as the Lite Elf and Elf and a long-wheelbse TY-series truck, plus a photo of one of the heavy duty Isuzu TM truck.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 14.jpg
1967 Isuzu Florian and Isuzu range brochure - 14.jpg [ 79.1 KiB | Viewed 23917 times ]


Diagrams aplenty on page 15, with all sots of different machines including the TX and a short-wheelbase TX tipper, a short wheelbase TY-series, the TD-series tipper which looks quite similar to the TZX, plus a series of buses ranging in size from a Toyota Coaster-sized mini-bus to some quite long wheelbase machines, including one with a 11,044cc motor.

Attachment:
1967 Isuzu Florian and Isuzu range brochure - 15.jpg
1967 Isuzu Florian and Isuzu range brochure - 15.jpg [ 99.27 KiB | Viewed 23917 times ]


The final page doesn't really help the mystery. There's no Showa date, so I've listed it as a 1967 as that is the year the early-model Florian was released and certainly the Florian appears to be featured heavily in this book. The hula-girl and "Isuzu Florian Fair" the only English words of note in this publication do nothing to clarify things!

All up though, an interesting journey with some great pictures. If only it answered more questions than it created!


Attachments:
1967 Isuzu Florian and Isuzu range brochure - 16.jpg
1967 Isuzu Florian and Isuzu range brochure - 16.jpg [ 87.56 KiB | Viewed 23907 times ]

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Mon Jun 21, 2010 6:12 am
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Joined: Mon Nov 24, 2008 7:50 am
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Car(s): Peugeot 206 GTi 180, Ford Fiesta, Bond Equipe 2-Litre GT, Mazda R360 Coupe, Nissan CSP-311 Silvia. PAST: Bellett 1600GT
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Awesome find Dave...one of each car featured in the side profiles would do nicely, thanks! Now, if you can change the "Isuzu Florian Fair" graphic into "Isuzu Bellett Forum" you might have a neat new logo for the forum!


Mon Jun 21, 2010 10:39 am
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Joined: Thu Jun 17, 2010 11:20 am
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Car(s): Ford Escort Mk1, Datsun B210
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So this is the same dashboard as used in the KB20 pickup?
Is the KB20 Florian-based?

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Mon Jun 21, 2010 1:15 pm
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Car(s): Ford Escort Mk1, Datsun B210
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Oh they must be.. they shared same front end..
The KB20 was sold as Bedford here.


Mon Jun 21, 2010 1:17 pm
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Joined: Thu Sep 11, 2008 9:15 am
Posts: 1991
Car(s): 1965 Wasp, 1966 Bellett, 1967 Bellett, 1969 Florian, 1973 Bellett GTR, 1976 Buick Opel by Isuzu, 1978 Gemini van
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Yeah it's obscure, but true.

I even joined the Chevy LUV forum in the States and they were astounded that they Chevy LUV came as a sedan, somewhere in the world! There was one photo on their forum of a Chevy LUV/Isuzu Faster (Japanese JDM model) that had the Florian front on it and then when they saw my car a couple of them went "Ohhh THAT'S where he got those lights from!".

Interestingly, by about 1972-ish, the Isuzu Florian's front sheetmetal was shared with the LUV, including the dual round headlights. There should be another brochure scanned on the sight that shows that.

I told my wife I need a Florian ute (aka Chevy LUV) to complete the collection. She OK'ed it, but then I bought something else and told her it didn't count. I don't think that flew OK though.

Cheers,

Dave

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Tue Jun 22, 2010 2:01 am
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Car(s): 1980 117 Coupe Giugario Edition, 1993 Subaru SVX, 1997 Honda Legend, 1998 Mazda Roadster, 2001 Toyota Will VS
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Pages 8 and 9

Translation is as follows:

This mark is a symbol of the strength of Isuzu Motors and Fuji Heavy Industries. You can buy a Bellett or a Subaru 1000 at dealers who display this mark. You can also have your Bellett or Subaru 1000 serviced at garages which display this mark. The red circle symbolises leadership in Japanese motorisation. The blue outline symbolises the strength of friendship and co-operation between Isuzu Motors and Fuji Heavy Industries.


Tue Jun 22, 2010 7:57 am
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Joined: Thu Sep 11, 2008 9:15 am
Posts: 1991
Car(s): 1965 Wasp, 1966 Bellett, 1967 Bellett, 1969 Florian, 1973 Bellett GTR, 1976 Buick Opel by Isuzu, 1978 Gemini van
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Get outta town. You are awesome.

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Tue Jun 22, 2010 11:56 am
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Car(s): Ford Escort Mk1, Datsun B210
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Here's a couple of pics of a local Bedford for sale. Small lorry tail lights, 120Y/S30Z/510 side markers. If they look hard enough they should be able to find some NOS lights and lenses but they don't care. This is a workhorse.

1600 Petrol.

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Fri Jul 09, 2010 1:00 am
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Car(s): Isuzu D-Max
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I really like these cars turn out to be the classics today. The wooden dash is so phenomenal the old school look of Isuzu cars are way to perfect in its glory days.


Sat Jan 28, 2012 2:06 am
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Car(s): Bellett GT,
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A great read thanks for sharing


Sat Jan 28, 2012 5:30 am
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